Thursday, March 17, 2011

Small business owners are more tech savvy than ever...

Small business owners are more tech savvy than ever, according to a recent AT&T Small Business Technology Poll.

The survey found that 72% of small businesses use mobile apps, with 38% reporting that they could not survive without such apps. Many more businesses also jumped on the Facebook bandwagon in 2011, with 41% of small businesses creating pages for their company, up 52% from last year. Even more importantly, 41% of those who use social media reported that they have seen measurable success from their efforts, in terms of better communicating with their new and/or existing customers.

Wireless technology is also becoming increasingly popular among small business owners, with 40% reporting all employees use wireless devices or technologies to work away from the office. That number is up 66% from last year. Overall, 96% of the small businesses surveyed use some
form of wireless technologies to operate.

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